We conduct analysis and research on our users’ demographics, interests and behavior, including performing statistical analysis of our users, their use of the Services, and their purchasing patterns. We do this to optimize and improve the Services, our products, and our operations.</p> <p> </p> <ul> <li>Combine information for all the purposes described above.</li> </ul> <p>We may use the information from one aspect of the Services for other aspects of Services, and we may combine information gathered from multiple aspects of the Services into a single user record.