We may anonymize, de-identify and/or aggregate the information that we collect and use such anonymized, de-identified and/or aggregated data for commercial, statistical and market research purposes, including sharing it with affiliates and business partners.*</li> <li>Any non-personal data we may receive, such as IP address, geolocation, device type, or how often you use your favorite Spike features, may be used to improve the quality and efficiency of our service.</li> </ul> </li> </ul> <p> </p> <p> <strong>Spike does not rent, sell, distribute or monetize on your data.