Pawshake may also share aggregated information (information about the Users that Pawshake combines together so that it no longer identifies or references an individual User) and other anonymized information for regulatory compliance, industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.</p> <p> <strong>7.7. Exceptions</strong> </p> <p>Except for the situation described above, Pawshake shall not disclose any of the Personal Data to third parties unless it is necessary in the context of providing proper functionality of the Platform and optimizing it.