This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for yoast.com.</p> <p>We will never (and will not allow any third party) use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. The Web Analytics vendors do not associate your IP address with any other data held by them. Neither we nor the web analytics Vendors will link, or seek to link, an IP address with the identity of a computer user.