Mobfox may use additional users’ statistical analysis-driven data, such as your age group, areas of interest and general location.</p> <p>Mobfox uses this information to analyze trends, understand users’ activities and gather demographic information to enable, manage and develop its interest-based ads related services, and share data with affiliates and business partners.</p> <p>Mobfox retains your information in accordance with Mobfox’s legitimate business purposes for processing the information. Thereafter the data is removed, archived for restricted legitimate interests, or anonymized.