The information generated by the cookie and/or beacons about your use of Penn State websites is transmitted to these tools. This information is then used to evaluate visitors' use of the website and to compile statistical reports on activity for our websites.<br> <br> We may use Google Analytics to aggregate and track non-identifiable visitor information for the following business purposes: remarketing across devices with Google Analytics, Google Display Network Impression Reporting, DoubleClick (Google Ads), Google Analytics Demographics, and Interest Reporting.<br> <br> If you would like to opt-out of Google Analytics tracking, Google has provided a plugin for most browsers that enables this functionality.