Business reporting <ul> <li>To analyze or predict service use and prepare aggregated trend reports on how our digital content is used.</li> <li>To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.</li> <li>For trending and statistics, and to develop, market or improve our products and services.</li> </ul> </li> </ul> <p>We will engage in this activity where we have a legitimate interest.</p> <ul> <li>Aggregating and/or anonymizing <ul> <li>We may aggregate and/or anonymize information so that it will no longer relate to an identified or identifiable individual. We do so to generate other data for our use, which we may use and disclose for any purpose.</li> </ul> </li> </ul> <p>