We gather and monitor this data to analyze trends, administer the Service, tailor your app experience to improve usability, identify users when they visit or use the Service, track users’ movements when using of the Service, and gather anonymized demographic information for aggregate use in content analysis or recommendation services. We will also use the IP addresses and Device IDs to allow geo-target advertisements.<br> </li> <li>We will use web beacons/GIF, pixel tags and/or other data and analytics, which are tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.