PersistentHTMLOB-lastPageViewInfoOutbrainRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. PersistentHTMLOB-TPCSOutbrainCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.PersistentHTMLcollectGoogleUsed to send data to Google Analytics about the visitor's device and behavior.