measure and analyze the use of our Services or data we collect through our Services (for example, to discover trends or other insights or to inform our operations),</li> <li>create data that is not identifiable to you (for example, aggregate data), which we may then use and share freely,</li> <li>conduct surveys or other research to learn more about our users, or</li> <li>improve our current Services or develop new Services.</li> </ul> <p>Based on our legitimate interest to make sure you have the best possible user experience in our Games, we may process your data to:</p> <ul> <li>personalize your gameplay experience in our Games based on your activity,</li> <li>