Where we retain information for Service improvement and development during your membership, we take steps to eliminate information that directly identifies you and we only use the information to uncover collective insights about the use of our Services, not to specifically analyze personal details about you.</p>5.2<p>After you have deleted your account we only store Data if it is legally necessary (because of warranty, limitation or retention periods) or otherwise required.</p>5.3<p>Data will be deleted if you (a) revoke your consent to the storage (b) Data is not needed to fulfill the user contract concerning the Services anymore, or (c) the storage is or becomes legally impermissible.