</ol> <p>&nbsp;</p>12. <strong>TRACKING TECHNOLOGIES / COOKIE STATEMENT</strong> <ol> <li>Reputation.com and its partners use cookies and similar technologies to operate and administer the Site, analyze trends, track users’ movements around the Site, to gather demographic information about our user base as a whole and for marketing purposes. If you are based in the EEA or the UK, when you first visit the Site, you will be asked to consent to the use of cookies and similar technologies (other than Essential Cookies as defined below) on the Site in accordance with this Privacy Policy, and if you accept we will store these cookies and similar technologies on your computer. Our lawful basis for setting cookies and similar technologies other than Essential Cookies is your consent, which you can provide in the way described above. We may also rely on another lawful basis for our subsequent processing of your Personal Data collected through cookies and similar technologies, such as our legitimate interest in conducting statistical analysis, as described in this Privacy Policy.</li> <li> <strong>