Notwithstanding anything to the contrary herein, Customer agrees that Intercom may obtain and aggregate technical and other data about Customer's use of the Services that is non-personally identifiable with respect to Customer ("<strong>Aggregated Anonymous Data</strong>"), and Intercom may use the Aggregated Anonymous Data to analyze, improve, support and operate the Services and otherwise for any business purpose during and after the term of this Agreement, including without limitation to generate industry benchmark or best practice guidance, recommendations or similar reports for distribution to and consumption by Customer and other Intercom customers.