We do this so that our partners can serve targeted ads, measure the effectiveness of their ad campaign, perform analytics and/or understand you better based on preferences that we infer about you. We may also share data to our developer community or third parties for analytical or other purposes.</p>Data That May Be Shared With Our Affiliates and Subsidiaries<p>We may share data with our affiliates and subsidiaries in order to improve the Consumer Services, develop and offer our Products, and for other purposes.</p>