Examples of the type of information we may aggregate include information about equipment, usage, demographics, routes and performance. Strava may <b>use, sell, license, and share</b> this <b>aggregated information</b> with third parties for research, business or other purposes such as to improve walking, running or riding in cities via Strava Metro or to help our partners understand more about athletes, including the people who use their products and services. Strava also uses aggregated data to generate our Global Heatmap. Please visit your privacy controls if you object to Strava using your information for these purposes.</p> How Information is Shared <p>In addition to sharing aggregated data about our members as described above, we also share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below.</p> Service Providers <p>We may share your information with third parties who provide services to Strava such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information.