Measuring website traffic</li> <li>Optimizing website content</li> <li>Helping make the website more useful to visitors</li> </ul> <p>CMS staff analyzes the data collected from these tools. Reports are available only to CMS managers, teams who implement programs represented on Medicaid.gov, members of the CMS communications and web teams, and other designated federal staff and contractors who need this information to perform their jobs. </p> <p> </p>