B. DESCRIPTION OF TRANSFER</strong> </p> <p> <strong>Categories of data subjects whose personal data is transferred</strong> </p> <ul> <li>Data subjects may include Customers, Partners, and Vendors (including without limitation employees/ staff) and their end users about whom Personal Data is provided to Unity via the Services by, or at the direction of, Customer.</li> </ul> <p> </p> <p> <strong>Categories of personal data transferred</strong> </p> <ul> <li>Information processed through the customer's use of the services including contact information, device information, information uploaded by the customer, location information, financial information, software usage event information, authentication information (including tokens), and IP address. This includes usernames of employees who access Unity’s ordering system to place advertisements, bid on the right to advertise to any End User, or any vendor employee who provides such information to Unity in performing services for Unity.</li> <li>