Information from visitors to Lifeblood websites may be used:</p> <ul> <li>for data analytics, market research and business development, including to operate and improve our website, associated applications and associated social media platforms;</li> <li>for online transfusion education programs run for health professionals;</li> <li>to send individuals tailored information about blood donation and Lifeblood.</li> </ul> Disclosure of your personal information <p>Lifeblood may disclose your personal information to:</p> <ul> <li>Lifeblood employees whose job responsibilities require such access;</li> <li>third party service providers for the purpose of enabling them to provide their services, including Australian health service providers where information is relevant for recipient care/clinical safety, IT service provides, data storage, webhosting and server providers, marketing or advertising provider;</li> <li>our insurers, but only to the extent necessary and permitted by law;</li> <li>courts, tribunals, regulatory authorities and law enforcement officers as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;</li> <li>third parties, including professional colleges and societies, agents or sub-contractors, who assist us in providing information, products, services or communications to you. This may include parties located, or that store data, outside of Australia;</li> <li>third parties to collect and process data on behalf of Lifeblood, such as Google Analytics. This may include parties located, or that store data, outside of Australia.</li> </ul> <p>