We may use the personal information we collect to:</p> <ul> <li>provide you with the Unsplash Services, including customer support;</li> <li>optimize and enhance the Unsplash Services, including to develop new products, services, features, and functionality;</li> <li>respond to inquiries and other requests;</li> <li>provide you with information that we think may interest you, including in regards to our products and services;</li> <li>monitor the usage of the Unsplash Services, including by conducting automated and manual security checks;</li> <li>understand and analyze the usage trends and preferences of our users;</li> <li>create aggregated and anonymized reporting data about the Unsplash Services;</li> <li>investigate legal claims;</li> <li>carry out such purposes for which we may obtain consent from time to time. and</li> <li>carry out such other purposes as may be permitted or required by applicable law.</li> </ul> How We Share Personal Information <p>We may disclose your personal information to law enforcement and governmental entities when required by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies. We may also disclose your personal information to a third party in the event of any potential or completed reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business.</p> <p>We rely on third party services providers to perform a variety of services on our behalf, such as identity verification, detection of fraud or security threats, telephone or technical support, payment card processing, hosting services, and data storage or processing, and we may transfer your personal information to our service providers for such purposes. Third party service providers have access to and may collect personal information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.</p> <p>