5. Disclosure or Sharing of Information</strong> </p> <p>We may disclose PII and Non-PII to:</p> <ol> <li>our third party service providers who perform functions on our behalf in connection with the operation of the website, e.g., providers who host and manage data, process credit card orders, deliver our merchandise, etc.;</li> <li>participating sponsors to a program or promotion you enter through our website;</li> <li>our parent company, subsidiaries or other affiliated companies ("affiliated companies") for operational, marketing and promotional purposes;</li> <li>promotional partners and others with whom we have marketing or other relationships. and</li> <li>