(7) to use your data in an aggregated, non-specific format for analytical purposes (as detailed below). (8) protect against activities that may threaten the security, integrity, or availability of our or another party's products, systems, and services and address any problems with the Services (9) to satisfy our legitimate interests, while at all times ensuring that your rights and freedoms are not affected and (10) maintain corporate or business records consistent with our retention policies and applicable law. </p> Aggregated information <p> Aggregated information is anonymous and will not be linked to any specific individual. In an ongoing effort to better understand and serve the users of the Services, we may conduct research on our customer demographics, interests and behavior based on the information collected. This research may be compiled and analyzed on an aggregate basis. We may disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes. </p> Legal Uses <p> We may use your Personal Data as required or permitted by any applicable law. </p> <p> We use your Personal Data based upon the following legal bases: (i) when necessary for legitimate interests we pursue. (ii) when necessary for the performance of the Terms and the provision of the Services to you. (iii) when you have consented to such processing, and (iv) when necessary to comply with a legal or regulatory obligation. </p> <p>