We also use such information for research and analytical purposes, for product development purposes, to measure the performance of the Service, to generally understand how the Service is used, so as to improve the Service.</p> <p>With Whom Do We Share This information?</p> <p>Third Parties. We use a select number of trusted external service providers who help us provide and maintain the Service (including, but not limited to: analytics companies, advertisers and ad agencies, data management and storage services, survey providers). These service providers are carefully selected for their high standards in regard to data protection and privacy. In those circumstances, YB Media may disclose your personal information, in our sole discretion, so that such service providers may perform those services. These service providers are only permitted to use your information to the extent necessary to enable them to provide their services to us. We will use commercially reasonable efforts to prevent such third parties from disclosing your personally identifiable information, except for the purpose of providing the services in question. </p> <p>