2. How we use and share the personally identifiable information we collect<p>Personally identifiable information is used to (and shared with participating merchants and our third party services providers to) process and complete the orders placed with the participating merchants. This information is also used to (and shared with participating merchants and our third party services providers to) contact you for administrative, customer service, security monitoring, fraud detection or similar purposes. In addition, this information is used to (and shared with participating merchants and our third party services providers as needed to) communicate with you, to enhance your experience at and improve the Delivery.com products and services and to improve the functionality and content of the Site and the Delivery.com Apps including, without limitation, by showing the content that we think you might be interested in. In doing so, we may share this information with third party services providers so that they may provide analytics services and/or display ads that we think might be of interest to you on the Site and/or other websites. This information may also be used (and shared with applicable Office Account holders and our third party services providers as needed) in connection with Office Accounts, including for billing and reporting.