Examples of such a third party would be Movies Anywhere. Similarly, we may share your information with the providers of loyalty programs if you take an action in the Services indicating that you would like to obtain a benefit under such a program through activity on the Services.</li> <li> <strong>Social Networks: </strong>We may share your information with social media platforms for example, if you click on a Facebook “like” button on the Services, the “like” may appear on your Facebook account. To control this sharing of information, please review and adjust your privacy settings for the relevant social network. Depending on your privacy settings and actions on such network, we may share contact information, identification and demographic information, user-generated content, device information and identifiers, connection and usage data, and social media information.</li> <li> <strong>Service Providers: </strong>We engage vendors to perform services for business purposes on our behalf and share information with them to enable them to provide us with such services, including research and analytics, hosting, transaction and payment processing, promotion administration, fraud prevention, identity management, acquisition and other services. Service providers may use such information for their operational purposes in order to provide their services to us. <ul> <li> <strong>Research and Measurement Companies:</strong> We may share information about content you view on the Services with video measurement services such as Nielsen TV Ratings, as well as other analytics providers. See Your Rights and Your Choices sections for more information.</li> </ul> </li> <li> <strong>