Reward programs <p>From time to time we may assist you in participating in reward programs, and unless you are advised otherwise, the same general rules will apply as stated above.</p> <p>WestJet may provide reward program-related information about you to other parties, such as participating partners, merchants or service providers, as required to administer the applicable reward program, to fulfill your redemption requests under the reward program, or to provide you with direct mail offers from or on behalf of our participating partners.</p> <p>In order to improve your WestJet experience and the quality of services we provide to you, we can access technologies related to advertising. Through some of our partners, we can provide personal information to them in order to better serve your travel needs.