BlueJeans collects this information to deliver, maintain, personalize and improve products and services, to communicate with the Education Entity or Student End-Users about the service, to provide service and technical support, and to detect and prevent fraud. BlueJeans may also use and share Personal Information as required by law or as necessary to protect our legal rights and we may share information with third parties which provide business-related functions on the behalf of BlueJeans. For purposes of the California Consumer Privacy Act, BlueJeans does not “sell” End-User personal information.