Where you have opted-in to receive marketing from us, deliver communications that are relevant to your preferences / may be of interest to you;</li> <li>Improve our services and Website through analysis of information.</li> </ul> 3: Sharing of your Personal Data <p>We take your privacy seriously and will not share your Personal Data with others, except as permitted by applicable law or as set out below:</p> <p>We share Personal Data as necessary with third parties who provide services or functions on our behalf and who require the information to provide those specific services to us. These third parties may include social media advertising platforms such as Facebook and Google Adwords for the purpose of custom audience generation and the development of targeting criteria for other audiences.