Users who have set their browser to “Do Not Track” will automatically be opted out of conversion tracking. For more information about AdChoices and Do Not Track, see Your choices about tracking &. data collection on Medicaid.gov. </p> <p> <strong>Targeted advertising</strong>: We use third-party vendors to engage in targeted advertising (also called online behavioral or interest-based advertising) to provide information to consumers across their online activities. Targeted advertising involves the collection of data from a particular computer or device. Data regarding web viewing behaviors or application use is gathered to predict user preferences or interests.