For the legitimate interests of the data controller</li> </ul> <strong>Data we receive from other sources</strong> <p>We work closely with third parties (for example, business partners, advertising networks, analytics providers and search information providers) and may receive information about you from them. This could include socio-demographic information and information about your likely interests based on your previous web browsing and purchases. We may combine this information with other information you have provided to us or which we collected about you.</p> <p>If you use any of the other websites or services provided by the ZPG Companies, we may receive information about you or your device in relation to that use, including your name, email address, identifiers, IP address, information about your visits, and how you use the services of the ZPG Companies. </p> How we use your data We'll use your data in the following ways: Providing our services to you and fulfilling your requests <ul> <li>As part of our price comparison service, data collected will be passed to our partners (e.g. insurers and third-party providers), and other third-parties (e.g. credit reference agencies for credit card smart search), to improve pricing accuracy for products you have expressed an interest in, as noted in the 'Processing your data' section above.</li> <li>Automatic renewal cancellation service - where you have requested us to pass on your instruction to cancel the automatic renewal of your existing policy, data collected will be passed to the product provider that you identified as due to renew your policy. </li> <li>