We may also share personal data with our business partners (for example content providers and payment providers), such as your User Data and Usage data, in order to fulfil our contractual obligations with them and be able to provide you with our Services. Another example is if you use a third party platform that you choose to connect to us. In such cases may share User data and/or Usage data as necessary to enable the technical connection and to manage our business relationship with such third party platform.</li> <li>Storytel may also share personal data with some of our service providers involved in for instance the provision of our IT systems, customer service, security, or business analysis.</li> <li>We may also share personal data with marketing service providers that we use to provide you with personalised ads and marketing communications, to send you relevant communications and to measure the success and reach of our digital marketing and other promotional activities in reports and market research. This is the case when Storytel uses remarketing or interest based advertising (also known as targeted advertising).</li> <li>We may also share personal data with payment service providers, as necessary in order to provide you with different payment methods and to process your payments.</li> <li>Personal data may also be shared to comply with statutory obligations or requirements or request from authorities, to safeguard our legal interests, or to detect or prevent fraud and to secure our Services.</li> <li>Storytel may share your personal data if we initiate discussions with a prospective buyer of our company or parts of our company, or if such negotiations result in a sale of the company or parts thereof.