These third parties may also share this information with their customers and clients. This information may be used by DoubleTap, and these other companies and their customers and clients, to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage. Some of these third-party analytics and advertising services offer you a choice to opt out the collection of and/or sharing of this information. links to the opt-out mechanisms for the third parties that offer such a choice can be found in the "Your Choices" section below.