We use Collected Information related to Personal Content when you provide consent or otherwise request us to do so, as well as when necessary to provide the services you requested.</p> <p>We use Collected Information related to Third-Party Content to allow us and our partners to personalize marketing, advertising, and other content delivered or offered to you. For example, we may use or share Collected Information related to Third-Party Content that is necessary to serve advertisements, including the source of the content, full information about the content including title, device identifiers, timing and location of your consumption, your user information, IP address, etc.