In order to enable the provisioning of our services in the cookie-based advertising ecosystem, Adform automatically exchanges pseudonymous IDs with such partners. These IDs are strictly pseudonymous on both sides. ID synchronization is an essential prerequisite for the provision of the Service. </li> </ul> <p>Adform also collects and stores certain Information for its clients related to the interaction that users have with ads and digital properties such as websites or mobile apps: </p> <ul> <li>