Lifeblood conducts world-class research to inform core activities and contribute to improved operational procedures and changes in clinical practice. Information from blood donors and other research participants is used to conduct this research.</p> Website visitors&nbsp. <p>Information from visitors to Lifeblood websites may be used:</p> <ul> <li>for data analytics, market research and business development, including to operate and improve our website, associated applications and associated social media platforms;</li> <li>for online transfusion education programs run for health professionals;</li> <li>to send individuals tailored information about blood donation and Lifeblood.</li> </ul> Disclosure of your personal information <p>Lifeblood may disclose your personal information to:</p> <ul> <li>Lifeblood employees whose job responsibilities require such access;</li> <li>third party service providers for the purpose of enabling them to provide their services, including Australian health service providers where information is relevant for recipient care/clinical safety, IT service provides, data storage, webhosting and server providers, marketing or advertising provider;</li> <li>