Client, however, grants Swym a royalty-free, perpetual, irrevocable, non-exclusive license to access and analyze Customer Data in order to provide or improve the provision of the Services, validate and compute fees for any Services, and to generate analytics on customer behavior. Swym may use Customer Data internally to associate a Client Customer with their devices and share the associations and related data among the Swym Services to enhance interoperability. Moreover, Swym may aggregate Non-Personally Identifiable Information to use for any purpose, including selling the aggregated information to third parties.