We may use non-personal information, including aggregated, de-identified data for a variety of purposes subject to applicable law, including:</p> <ul> <li>to improve our educational products for adaptive learning purposes and for customizing the student experience</li> <li>to demonstrate the effectiveness of <strong>EUREKA</strong>, including in our marketing materials</li> <li>to develop and improve our products</li> </ul> How Clients Can Modify Information <p> <strong>EUREKA</strong> Sites may update or change their institution's information by contacting us, or in some cases, updating their records through the relevant areas of <strong>EUREKA</strong>.