Pseudonymous Identifiers are considered personal data in some places like the EU and Canada but they do not allow us to identify you personally. Their primary use for AcuityAds is to help us serve users more relevant ads, count the number of ads served and to understand how you and other Internet users interact with ads. This information is collected when you visit the website or mobile application where one of our ads are served. The Platform collects information about your browser type, operating system, device, and the unique identifier assigned to your device. Demographic data such as age range, income level or gender may be collected. In addition, we collect information about your web browsing and app usage, such as the date and time you visited one of our partner’s websites or apps, pages of such websites or apps that you visit, the names or types of mobile apps that you visit, and other data such as page visits, ads shown, ads clicked and conversions over multiple non-affiliated websites and mobile apps for the purpose of creating interest segments to tailor advertising and content is sometimes referred to as “Interest Based Advertising” or “IBA.”