For example, we may collect different categories of personal information from customers, potential customers, employees, employee applicants, other workforce members, and potential franchisees. </p> With respect to customers and potential customers, in the past 12 months, we have collected certain personal information within the following categories: Category Examples (1) Identifiers <p>Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.</p> (2) Personal information categories listed in the California Customer Records statute (Cal.