An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.<br> Our platform performs ad-verification and automated machine learning activities strictly on anonymous or pseudo-anonymised data.<br> Our platform processes multiple information and data, including IP addresses, browser types, user agent, referring URLs and other data relating to geo-localization. We may use such information and data in order to provide our services to our clients, and we may share this information with our clients to help them improving their online advertising campaigns and for analytics, ad delivery, reporting and targeting purposes.<br> We mainly use the information collected to enable our partners to sell and buy advertising space on websites and other interfaces.</p> Our partners can download and use HTML tags that can be either technical or profiling tags, based on a request by the supply partner or the demand partners. Our platform requires supply partners to inform us if the user has actually done opt-in or not through a special javascript code, or at least to receive such information from who gets the opt-in on the web page. If the supply partner does not confirm that the user has given consent to the profiling activities, we do not submit any Personal data to our demand Partners or any other third parties.