- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. </p> <p>We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). <strong>‍</strong> </p> <p> <strong>Sharing you personal Information</strong> <br>We share your Personal Information with third parties to help us use your Personal Information, as described above.