These companies may also employ cookies and action tags (also known as single-pixel gifs or web beacons) to measure advertising effectiveness. Any information these third parties collect via cookies and action tags is anonymous.</li> </ol> <p>Feeding America also partners with digital platforms that utilize cookies for website retargeting. purpose of website retargeting is to find visitors of these partners advertising clients’ properties (websites, apps, and newsletters) and send them digital advertising based on their visit or interaction with the client’s owned properties or advertising.