Native Search:<ul> <li>Deep-linking: we show embedded keyword links that may be of interest to you for Our Brands featured within relevant, brand-safe editorial or consumer-generated content</li> <li>Push Notifications: we show dynamically delivered notification links for Our Brands at a specific time of day on your desktop or mobile device only if you have actively opted-in to receive them</li> </ul> </li> <li>Omnibox Search: we will auto-complete and/or redirect your mistypes and misspells, by bypassing parked pages, to Our Brands’ domains that you had the intention to type</li> </ul> </li> <p>We ensure ads comply with applicable regulations and our obligations, to provide our customers with reports to analyze their campaigns (such as which ads were delivered and the number of clicks) and to detect and prevent fraud.<br> <br>Using IP addresses helps us ensure ads are running in permitted territories, to better place ads, and flag fraudulent traffic. Cookies may be used to track how you interact with the advertisement and the publisher’s website (please see section 10 below).</p>