provided, however</u>, that Narrativ shall not share any click or sales performance with respect to a Covered Merchant Property (“<b> <u>Performance Data</u> </b>”) in any way that directly identifies Merchant other (A) sharing Performance Data with Partners who use Partner-Side Technology to refer to any of the Covered Merchant Properties, (B) sharing Performance Data with Partners at an aggregated level (by article, product, brand) related to traffic, conversions and/or earnings or (C) in other cases with Merchant’s prior, written approval. . <b> </b> </li> <li> <b>Merchant’s Use of Narrativ Data.</b> .