Website usage information </strong>– (connectivity, technical and aggregated usage data, such as user agent, IP addresses, device data (like type, OS, device id, browser version, locale and language settings used), activity logs, session recordings, and the cookies and pixels installed or utilized on their device;</li> <li> <strong>Information concerning our customers and prospects </strong>– (contact and business details, our communications with such customers and prospects, as well as any needs, preferences, attributes and insights relevant to our potential engagement);</li> <li> <strong>direct interactions and communications with us </strong>– (including recordings and transcripts of your calls, emails, form submissions and chats with us, e.g. for customer support, feedback, training purposes, etc.)</li> </ul> <p>We collect such data either automatically, through the data subject’s interaction with us or with our Sites or Services. or through third party services, social media, analytics tools, events we organize or participate in, and other business initiatives.</p>2. Data Uses<p>Yotpo processes <strong>Customer Data</strong>, and the personal data contained in it, <strong> <u>strictly on our customer’s behalf</u> </strong>, in accordance with their reasonable instructions and as further stipulated in our Data Processing Agreement and other commercial agreements with such customer.</p> <p>