Dynata may license certain PII to third parties (e.g., data brokers, data aggregators, etc.) for their own Non-Research Purposes, including, without limitation, the licensing of individual-level and/or aggregated-level data (e.g., product and/or service purchasing or usage activity, social media activity, website visitation data, internet search history, etc.) for the development of audience insights and/or look-alike models, for the purpose of sale of such data to the third party's clients/customers for the purpose of performing analytics and providing marketing intelligence and/or to enable such third party to market its products/services to you. </p> <p>