We may aggregate your data into an anonymised form to help us provide more useful information to our customers and to understand which parts of the website are of most interest to visitors.</li> </ol> </li> <li>Who we might share your information with <ol> <li>We may from time-to-time make certain personal information available to strategic partners that work with SiteMinder, such as the following: <ul> <li>Various affiliates of SiteMinder, which means our current subsidiaries and our ultimate holding company and its subsidiaries. It also includes such other affiliates as we may add in the future;</li> <li>Hotels and online travel agencies through which you have arranged travel, but only the personal information that is needed for successful access to or processing of your travel arrangements;</li> <li>Service providers we use to support our business who provide services such as information processing, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys, including service providers who offer applications which may be of interest to hotel customers through our SiteMinder Exchange platform.