Product improvement and market research - we use third party platforms (such as Typeform) and agencies (such as Kantar) to carry out customer surveys and market research to improve our products and services</li> <li>Growth marketing services - to allow us to market and advertise Badoo to potential customers (for example AppsFlyer and Facebook)</li> <li>IT services - some of the third-party software providers used in the operation of our business may process customers’ personal data (for example, if a customer contacts us via social media with a support inquiry, their inquiry is processed by our community management software provider Khoros)</li> </ul> <p>We carry out due diligence on all Service Providers we engage to ensure they have adequate data protection and information security measures in place and only provide them with the personal data necessary to the service they are providing. Our suppliers are also subject to extensive obligations under our contractual arrangements, including strict data retention limits.</p>Sharing your personal data with Marketing Service Providers and Advertising Partners <p>We may partner with advertising publishers to place third party adverts on our App and Sites (‘Advertising Partners’).