Legitimate Interests<p> <b>Understanding our audience and use of our products and services: </b> </p> <i> </i> <p>We have a legitimate interest in analysing and understanding how people are using and responding to our products and services at an individual and household or broader level.</p> <p>For example, we collect and analyse data about how you are using our products and services and we (or our authorised third parties) may contact you from time to time to ask you to participate in surveys or research projects to help us understand use of and improve our services. </p> <p>If you use a product or service we may combine information we collect from that product and service with information we collect from our other products and services, with information from surveys and research and with information which is available publicly or from other reputable sources (which include other broadcasters or trusted providers (such as Konica Minolta Marketing Services Limited and the advertising technology provider The Addressable Platform Limited)). We work with trusted third parties (including advertising clients and research providers) to understand the effectiveness of advertising (for example, what actions result from viewing advertising).</p> <p>We apply modelling techniques to the information we hold to model our audiences based on certain attributes, understand our viewers better and to analyse use across all of our products and services. </p> <p>