Communicating with you about surveys, sweepstakes, contests, promotions or events.</li> </ul> <strong>3. </strong> <strong>For advertising and marketing purposes, including interest-based advertising. </strong>This includes: <ul> <li>Developing, managing and conducting advertising and marketing campaigns, promotions and offers, including about our content, products and services or third parties’ products, services and other initiatives.</li> <li>Interest-based advertising (also known as targeted or personalized advertising or ads) is advertising based on your interests as inferred from your activities over time on the Digital Services and online services operated by third parties, as well as information from other sources.