The NAI is also a member of the Digital Advertising Alliance, the organization promoting the Self-Regulatory Principles for Online Behavioral Advertising. </p> <strong>About the IAB</strong> <p> "The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States... The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising."<br> — IAB.net </p> <p>